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25 January 2012 @ 01:38 pm
"Don't Be That Guy" Ad Campaign Effective  
Don't Be That Guy Ad Campaign


The message on the poster is blunt. A young woman in red tights and a skimpy black dress is flaked out on the edge of a couch, her head turned away. A few wine bottles are on the floor.

“Just because she isn’t saying no doesn’t mean she is saying yes,” the poster says. “Sex without consent = sexual assault. Don’t Be That Guy.”

The poster is one of three that went up at bars and around the city last summer as part of a campaign to chip away at the increasing rate of sexual assaults in recent years in Vancouver.

Six months later, Deputy Chief Doug LePard says the Don’t Be That Guy campaign has contributed to a turnaround in statistics on sexual offences in Vancouver.

The rate dropped in 2011 by about 10 per cent, the first time in several years it had gone down.

Read more at the link, above.

The poster: http://vancouver.ca/police/assets/pdf/posters/dont-be-that-guy2.pdf
carmy_w: CoExistcarmy_w on January 25th, 2012 10:09 pm (UTC)
Hear, hear!

I'm glad this is working so well, and so quickly!

It's amazing how making men see they are responsible for their bad behavior can stop assaults!
Christinekisekileia on January 26th, 2012 04:33 pm (UTC)
Awesome news!
almighty_patsy: dancingalmighty_patsy on February 3rd, 2012 01:04 am (UTC)
I was so thrilled to read that it actually sounded like this might have had an appreciable affect on numbers, so quickly. Awfully encouraging.