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09 January 2012 @ 01:12 pm
Plus Size Starts at Size 6 in Our Bizarro World  
"Ten years ago plus-size models averaged between size 12 and 18. Today ...the majority of plus-size models on agency boards are between a size 6 and 14...Most runway models meet the Body Mass Index physical criteria for Anorexia...Your dollars count! If you stop buying at “Store A” and let them know you will not be purchasing clothing until they market to you, this will raise concern."

I saw some Facebook comments indicating that maybe it was ok not to market clothes to those who are larger than size 14 because we have an "obesity epidemic."

Can we please separate out what clothes we wear and how they are marketed to us from health issues? Whether we large-sized women are healthy or not is beside the point when it comes to fashion. It's not going to make our fat go away to not make clothes for us or to have ever-thinner models to the point that they have the size profile of an anorexic person. I remember being size 16-18 and not being able to find things in my size as a teen. This plus social pressure sure made me try to do something about my weight--starve. I ate 200-400 calories a day in efforts to lose weight, giving myself an eating disorder and gallbladder disease by age 15. I would have been better off to simply maintain my weight.

In any other industry, if 50 per cent of your potential customer base were beyond the size limits you are producing products for you would pretty quickly start making products geared to them and market to them as readily as you do to the other 50 per cent. Why in this one category of product do they not do so, even if they could make more money? It's prejudice, plain and simple.