Here's how I got my dyslexic daughter hooked on reading when she was a dyslexic teenager, very resistant to reading after years of frustration. I read out loud to her the best books I could find in the children's fantasy genre. I would try to pick a cliffhanger spot to stop reading at to keep her hooked. (Hey, it works in tv.) If she seemed anxious to find out what happens next I'd tell her she was welcome to keep reading. It took awhile and a few books but finally she took the bait while we were reading the Alanna series by Tamora Pierce. She proceeded to read through the whole series and her reading improved by a few grade levels as a result, from first to seventh grade. She is now a confirmed reader.
Books I read to her: A Wrinkle in Time, A Swiftly Tilting Planet, The Dark is Rising series, and part of the Alanna series by Tamora Pierce.
Reading such books out loud also conveys to kids that what they see in movies and tv is very limited by the medium as to how complex a story can be told. They can readily see how much a movie leaves out if they've read the book. Each medium has its place and strengths and weaknesses.
Point out that when you read a book you get to be your own casting director and all the characters are as you picture them. Tell them they are making their own movie in their head!