I am ancient enough that this simple cellphone seems ideal to me, right down to the unfolded phone reaching from ear to mouth. I've never felt natural talking on these small cell phones. I also don't want five zillion functions and abilities. I want a cell phone for calling out, I have no desire to be tethered to it 24/7. I want to call 911 if I have to, call for a tow truck, or reach a friend I'm trying to meet somewhere.
Finally, a common sense phone for the rest of us dinosaurs. :)
I predict that simplification will be a growing tech trend if they want to seduce those of us who didn't grow up on computers and are tired of trying to figure out complex user manuals.